Brand Protection

Brand Protection

The counterfeiting industry is one of the fastest growing industries globally, and Africa is considered a dumping ground for these often sub-standard products.  Counterfeiting of major branded products continues to grow – some of the hardest hit industries include automotive parts, life sciences, food, tobacco, alcohol and electronics.

Not only does this mean that consumers are purchasing potentially sub-grade products, but in some cases their health may be at risk. Brand owners need to find ways of protecting consumers and their brand from fraudsters. Many legitimate manufacturers are required to ensure that they put strategies in place to stop fake and counterfeit goods from destroying their brand reputation and strength.

Since an effective strategy to fight this crime includes item level identification, authentication and track and trace, Traceability Solutions is well positioned to help many manufacturers with fighting this organised crime.